'Decisions are often influenced by our emotional responses, because emotions are designed to evaluate and summarise experiences and inform our actions in a simple, quick way'.

Our emotions will attempt to tell us if a situation is optimal or not aligned with our goals, as well as how we might approach it. But should we trust our feelings when making a decision, should we cognitively reflect upon various factors in order to make the best choice, or do both?

Researchers compared these three strategies and found that focusing on feelings instead of thinking about details led to better decision quality for certain complex decisions, and that overthinking a decision can interfere with using emotion for decision making.[iii] The basic conclusion of the research was that when the going gets tough, follow your gut feelings, and don’t overthink your decision.

Should you follow your head or heart when making a decision?  Find out more - Decision-making and different ways of knowing.